Social Notworking
June 16th, 2008“I have 97 friends.” the kid said to me. The kid was about 22 years old.
“Wow.” I replied. “You must have some rockin' parties!”
“Well, most of them, I've really never met.”
“Friends you've never met?” I queried. “How can they be your friends if you've never met them?”
“They're my online friends. They my Facebook and MySpace friends.”
“Ah, so how many of these friends have you met?”
“Um…” he paused and pondered, “I think four.”
“Those four, so they're your good friends.”
“Hmmm, I guess. Like what do you mean by good friends?”
“Well have they ever helped you move?”
“Move? Move what?”
“You know, move. Like your apartment. Have they ever helped you move a couch or a computer up a couple of flights of stairs?”
“Unnn, no. My dad helped me move into my apartment. And it's on the ground floor. What do stairs have to do with Facebook?”
I don't think my point was getting through.
“Have any of these good friends picked you up at the airport?”
“Unnn, no.”
“So what, exactly makes these people your friends?”
“Well, they post a lot to my page. We IM and text back and forth a lot.”
(I'll pause here to heave a Great Sigh.)
There is a new phenomenon, or paradigm, or fad, if you will, going on in the world. The fact that you're reading this on an internet blog means you're likely already aware of it. It's called Social Networking, and it's taking place on the latest version of the internet; Web 2.0 (two-point-oh).
Now I'm no Luddite, mind you, but I think that this whole concept is 90% bullshit. (If you're under 30 or in California, I'll wait for… gasp!).
People, we've begun a new age in which people who are electronic pen pals are being confused with actual friends. While yes, an electronic pen pal can provide some distant emotional support in a time of crisis, in the middle of the night when there's no one else around, there is no doubt in my mind that 99% of these pen pals will not be flying out on a plane from Seattle to help you move that couch to your new digs, or show up with a pizza and ice cream after your boyfriend has broken up with you.
Social Networking is nothing more than an expanded group of people with whom you have a casual acquaintance. While you may have poured you heart out in epic tomes to these people you've never met, they are not your friends.
And while you may have been impressed by a person's online credentials and references, these people are not your trusted colleagues. They may be part of your business network. They may be one of your connections on Linked-in.com, but unless you've shook their hands, looked them in the eye (and not through a web cam), and risked thousands of your company's dollars on their ability to deliver what they promise, they are not a known vendor. They're a name on your computer screen, whose credentials could be as worthless as a Nigerian bank check.
As for Web Two-Point-Oh, the name itself ridiculously self-unaware and inaccurate. Web 2.0 really evolved into itself in about 1990- almost 20 years ago- with the original DarpaNet going commercial with the introduction Compuserve and the original America Online. Since that time, the only change in the Web is that the backbone and technology have become more robust and allowed, for the most part, real-time speed. This speed has given folks abilities to interact comfortably, and has allowed your computer screen to have fancy graphics like you see on TV and in the movies. Beyond that, functionally, email is still just a fast, paperless way to send a fax. And video chatting is still just a picture phone with a Qwerty keyboard. Since the real advent of Web 2.0 way back when Al Gore hadn't even invented the Internet yet, the main difference has basically just been all about speed and sizzle. And the real time aspect has brought the rise of that buzzword, Social Networking.
And that, my frien…uh, pen pals, is what it is- a BuzzWord. That's all. Social Networking is a giant online party, a gargantuan business affair where you'll be able to meet and make acquaintance with millions of people you probably would never want as friends.
Now get back to work. Go meet with your client and shake on that deal.
Or go over to your friend's house and give them a hug.
THAT is Social Networking.