I was recently at a business dinner at a very nice restaurant in
Boston. The occasion was for about 50 people who were involved with the
magazine “O at Home” which is Oprah Winfrey's home decorating magazine.
I had recently signed a hefty advertising contract with the magazine
and my company was taking part in a huge event for 5000 Oprah fans
(4972 women, 27 gay guys, and me).
In reality, I am not an Oprah fan. I mean, I don't dislike Oprah or
anything, I just have never watched the show. Well, once actually, when
I was visiting someone in the hospital and it was on the tube at the
time, but that makes me a Martian amongst these True Believers.
So in the few short hours of my exposure to the Oprah folks previous to
the dinner, I learned that Oprah has all these “special guests” who are
her regularly featured experts on a variety of subjects. This is how
Dr. Phil got famous- in fact he got so famous, he went off to his own
successful career. But there are about half a dozen or so of these
regular guests, and each one was going to be giving a seminar on their
particular topic at this event, which was called “O You!.”
I was attending this event with my company's Brand Manager Julie,
who while no Oprah fanatic, certainly had more Oprah Knowledge than me.
Julie and I got to the restaurant and we each grabbed a drink and began
mingling with the other guests. When we were directed to please take
our seats at the various tables, I saw Julie's name card at a table,
but mine was nowhere in sight. The hostess saw our confusion, and
directed me to another table about 20 feet away. I guessed they were
trying to create a social mix, but once I saw my card placed next to
the publisher, I figured my signature on the new contract got me a seat
at the cool kids' table.
So there I was, on my left was the publisher, a 40-ish guy whom I'd met
during our sales pitch sessions, and on my right, I saw a card with the
name Stacey London. Sounded somewhat familiar, but I didn't think
anything of it. A few minutes later, this cute brunette, probably
closing in on 40 sits down. I introduce myself and in all earnestness,
I say, “This isn't a line, but, you DO look really familiar.” She
smiles and casually mentions she “one of the seminar speakers at the
event tomorrow.” I get one of those “duh!” moments and realize she
looked familiar because her poster was all over the Boston Convention
Center this afternoon while we were setting up.
Stacey London has a regular cable TV show called “What Not To Wear” and is Oprah's fashion guru. She is famous.
Duh.
I quickly recovered wth a feigned, “Oh yes, those 20-foot posters I saw
this afternoon must be where I'd noticed you before.” I don't know if
she was being polite or bought my cover, but she smiled and gave a
laugh.
The other 6 people at the table consisted of Oprah's nutrition
guru, Dr. David Katz, his wife, and 4 other women from various other
advertising agencies. The conversation varied from topic to topic,
mostly about Stacey's current cause celebre, helping young women from
13-20 years old deal with body-image issues and find and maintain their
self-esteem. We discussed the fact that there are no good role models
for women in this age bracket that they can really identify with. Most
of the “successful” women who we tend to hold up as good examples are
older (like Oprah for instance) and that the only young role models we
have these days are skanks like Paris Hilton and Nicole Ritchie. Even
the somewhat less odious role models like, say Brittany Spears, are all
still (when they're not pregnant) a size 2 or less. There are no true
role models for young girls that they can identify with, that have
“normal” bodies, much less ones that might even be, dare we say, fat.
The topic was going round, and the conversation was lively. In
passing, I mentioned my daughter Sarah, who's eleven. One of the women
asked who Sarah looked up to. I tried to think of someone, but I first
had to try to give some background on my kids and my family's
lifestyle.
You see, we're freaks. Nobody in my family has ever watched CSI (anywhere). Nor Lost. Nor American Idol.
So I began by saying that they'd have to understand that my kids aren't
seriously into mainstream pop culture. That I'm raising a couple of
naive bumpkins in the rural exurbia 60 mile north of Manhattan. We have
chickens and goats and….
“You have what?” a few people interrupted in usinson.
“Um, goats.” I hesitated. “Well, we don't have them anymore, but we did have 2 for a couple of years.”
I might as well have said I didn't know who Oprah was. Or that I
believed Elvis was alive and had proof. The conversation- the
high-minded conversation- of a few seconds ago was history, totally
forgotten. Every person at the table was now enrapt with my goats (that
I again stress, I don't even own anymore). It was like someone
announced at a Noel Coward cocktail party that tonight's movie was Jackass 2.
“Why do you have goats?”
“I don't have goats. I had goats.”
“So this was a long time ago?”
“We got rid of them, I think, about 2 years ago.”
“Why did you get rid of them? And why did you have them? Did you get cheese from them?”
“Oh jeez, this a long story… I was really my wife's idea…”
“Your wife?! Your wife wanted goats?”
“Well, yeah. Even when we lived in New Jersey she'd said she wanted a goat. Of course, I thought she was crazy. (At this point, everyone at the table is probably thinking the same thing)
But when we moved upstate, where it was more rural, one Mothers' Day,
she'd gone to the feed store for some chicken food, and she came back
with a baby goat. She said it was calling her name - maaah! maaaah!-
and it was Mothers' Day, and it was reallly cute, about the size of a
cat, and had long floppy ears. It was adorable, so she bought it.”
“And then you got more goats?”
“Well, in reality, that one died a few weeks later. So Kate took
the time to do some research about goats, which said that they're very
social animals and need a lot of attention and company, so the next
year, she went and bought a pair.”
“And they lived?”
“Ha. Yes, these two lived.”
“What was that like? What do you do with goats?”
“It's like having two really big stupid noisy dogs. Basically, if they hear or see you in the yard, they don't stop Baaah-ing until you come over and give them some attention.”
“Attention?”
“Just like dogs. They want to be rubbed and talked to. Except that they start Baaahing as soon as you stop and walk away. And it's very plaintive and loud.”
“It sounds annoying.”
“Ohmygod, you don't know how annoying it is.”
“So is that why you got rid of them?”
“No, one of them got sick and needed physical therapy.”
“Physical therapy for a goat!?”
“Well, you know, they're prone to this disease called 'Founders'
which like shin-splints. They get pain in their front legs and start
walking around on their knees. One of the goats got Founders and she
spent so much time on her knees that her muscles knotted up so tightly
she couldn't straighten her front legs. We had the vet come out,
and…you can tell how bad off an animal is when the vet turns to you
after looking at the animal and asks, 'Do you love the goat?' ”
“Ooooh. That's not good.”
By now, this table of sophisticated TV personalities, heavy-hitter
advertising and publishing moguls are all leaning in, intently
listening to a tale about the fate of a 100-pound Nubian ruminant named Princess.
“Yeah, not good at all. Of course, Kate said she loved the goat, so we then hauled the goat, in the back of Kate's Audi wagon (smile)
to the vet's office, where they put the goat under anesthesia,
physically straightened her legs and splinted them, and then brought
her back home.. She wore the splints for a few weeks. We weren't sure
if she'd be able to stand after the splints were removed, so I had to
rig up a pulley-and-sling system to hold her up in case she couldn't.
Luckily, when we removed the splints, she could stand, so then Kate had
to give Princess physical therapy twice a day unitl she was all
better.”
“This is amazing. How long did this go on?”
“At least amonth. In January.”
“The winter? Your wife did this twice a day in the winter?”
“Uh huh.”
“So why did you get rid of the goats?”
“Lice.”
“LICE!?”
“They got lice that Sping. My kids had come home from camp with
lice the previous summer and it was a nightmare. So when the goats got
lice, that pretty much put us over the edge. In all actuality, it
wasn't a big deal- just some powder on the goats and the lice were
gone, and they're species specific so they wouldn't transfer to humans,
but still that was the end of our rope.”
“What did you do with the goats? Where does one get rid of a goat?”
“I can't tell you, but all I can say is recommend you stay away from the Chinese restaurants in my town for a while. (pause)
No, we brought them to the stable where my daughter takes her
equestrian lessons. They're good company for the horses. In truth, they
really did go to a farm upstate.”
Once the story ended, the mood lightened considerably and the
topics changed from high-minded social issues, to more mundane topics
like fashion and Stacey's on-and-off again engagement.
Later, I got up to go over to see Julie, and she mentioned I was at the
“hot” table, with all the “cool kids.” I doubt she imagined for a
moment that we'd been discussing cud-chewing livestock.